The origin of Blue Bell Homemade Vanilla

“It’s the happiest food in the world,” says Howard Kruse, former President and CEO of Blue Bell Creameries in Brenham, “because when you’re eating ice cream you’re feeling good.” He developed the homemade vanilla flavor of Blue Bell Ice Cream. He determined the recipe, the process and everything involved in creating it. “It was developed in 1969. We wanted a ...

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