“Nothing drives audience growth quite like being told you shouldn’t be read.”
~ Mike Blinder
TRANSLATION:
Telling people “do not read this” is often the fastest way to make them want to read it.
THINKING POINT:
This is the media version of “do not press this button.” The minute someone in authority starts warning people away from a paper, a story, or a book, they send a louder message than any ad campa…